Scenic Riverfront Shopping, Dining & Entertainment

The Riverfront Shops of Daytona Beach, located downtown in the historic Beach Street area between Bay Street and Orange Avenue, offer guests something truly special: The opportunity to browse locally owned shops and services, savor the unique flavors of authentic eateries and enjoy entertainment and attractions—all in a beautiful riverfront location unlike any other.

Every season fans fill up the stands to see Daytona Tortugas play in the historic Jackie Robinson Ballpark on the waterfront. Beach Street has museums, exhibits, outdoor festivals, aquatic activities, nightclubs, cafés and Florida’s oldest Saturday Farmers’ Market. Anchoring the North Block of Beach Street is the state-of-the-art News-Journal Center at Daytona State College, which hosts performers from around the world.

Come experience this unique retail destination for yourself!


The grave of Brownie, the Town Dog of Daytona Beach ( is located at the corner of Orange Avenue and Beach Street, near the river, in Riverfront Park .

Brownie was a stray who lived on Beach Street in the 1940s and 50s. His sweet disposition made him a must see for shoppers and tourists. Many donated money to help pay for his food and veterinary care and a bank account was opened in his name.

As his popularity grew, he was written about in both local and national magazines and newspapers. Brownie died on October 31, 1954 at the age of 15. The funds remaining in his bank account paid for his casket, funeral and grave stone. His funeral was attended by 75 people and the mayor gave his eulogy. His grave site was recently listed as one of the top 7 famous dog graves in the world by Atlas Obscura (

The Sweetheart Trail offers a paved route nestled between Beach Street and the Halifax River in Daytona Beach. It’s named after a yacht owned by Charles Grover Burgoyne, a successful businessman who lived in Daytona Beach in the late 1800s.

The pathway begins at Main Street Bridge and heads south to Orange Avenue. Along the route, shade is provided by unique sail-like canopy structures.

Near the north end of the trail, travelers can cross a pedestrian bridge to access the beautiful Manatee Island Park, where there are restrooms and picnic pavilions, as well as a fishing pier, playground, and amphitheater. City Island Park is also accessible from the trail by crossing a wooden footbridge a little farther south; baseball fields, tennis and volleyball courts, picnic areas with grills, and the Daytona Beach Regional Library can be found on the island.

The 1.5-mile trail will one day stretch 6 miles from the southern to the northern limits of the city. It’s also part of a larger developing project, the East Coast Greenway, a multi-use trail network which will span the Eastern Seaboard from Florida to Maine.

The Halifax Historical Museum displays local history from 5,000 BC to the present day in a National Register of Historic Places listed building designed by Wilbur B. Talley in Daytona Beach, Florida, United States. The museum is housed in the former Merchants Bank building (1910), added to the U.S. National Register of Historic Places on January 6, 1986. It is located at 252 South Beach Street.

Memberships available for those who are interested in history, culture and the greater Halifax area. Membership fees include so many benefits for you and your family.   History at Halifax lectures are informative and fun, and center exhibits change every few months. Parties, tours, and other exciting events are scheduled all year long.
The Halifax Herald bi-annual 44 page history magazine and quarterly news letter, History Matters, containing events and exhibits, and  10% off everything in the Halifax Historical Society Museum Gift Shop, and special prices for special events. Research from our large photographic archives and files is an inviting part of your membership.
Come join their growing family and help preserve the history of Daytona Beach.