Downtown Daytona Beach

Be A Part Of Downtown Daytona Beach

As the business core of Daytona Beach, Downtown consists of urban mix of uses, as the Central Business District for the local region. More than 8,750 professionals energize Downtown Daytona Beach. As the center of the Volusia County’s coastal population, Downtown Daytona Beach hosts services from all levels of government. Downtown hosts cultural destinations for the area. The core area contains a convenient and trendy mix of residential types, from historic single family homes, townhomes, to urban lofts. The following cultural attractions call Downtown home:

    • Daytona Tortugas at Jackie Robinson Ballpark: Family-friendly minor league baseball. From April to August, professional baseball prospects show their talents in the historic Jackie Robinson Ballpark—host of the first racially integrated team in baseball history. Affiliated with the Cincinnati Reds, the Daytona Cubs compete in the Advanced Class A, Florida State League. The City and the Daytona Tortugas recently jointly completed a $1.25 million investment into the Ballpark; extending the Cubs’ lease until 2022.


    • Halifax Harbor Marina: One of America’s finest marina facilities. Located in the heart of the Downtown Daytona Beach Riverfront, this 550-slip marina provides year-round docking facilities for boaters seeking a permanent slip, as well as seasonal or overnight accommodations. Ideally located right off the Intracoastal Waterway, the Marina is just a short ride to the open ocean.


    • News-Journal Center at Daytona State College: Opened in 2006, this live performance theater hosts a variety of live musical and theatrical performances in two venues: Intimate, yet grand in style, 859 seat Main Theater; and a Studio Theater with the stage placed amidst the 264 seats. The Theater complex is operated by Daytona State College, which also houses several theater and music programs in the Downtown facility.


    • Halifax Historical Museum: Located in the heart of the Riverfront Shops of Daytona Beach retail area in the 1910 Merchant Bank Building. The museum presents the history of the Daytona Beach area and houses artifacts from 5000 BC to the present.


    • Cinematique Theater: Offers a unique cafe cinema experience. Centrally located in the Riverfront Shops of Daytona Beach, the Cinematique Theater features the latest Independent & Foreign Films, Live Comedy & Music, Opera & Ballet in Cinema and more.


  • Angell & Phelps Chocolate Factory: Watch chocolate being made the old fashioned way! Founded in 1925 by Riddell Angell and Cora Phelps in Michigan, this chocolate factory continues to produce quality homemade candies. Free chocolate factory tours are a major tourist attraction for visitors to the Daytona Beach area.

Downtown Daytona Beach is popping with new residential and row house style residential projects that promise to activate the street and bring in a new customer base to Downtown businesses. In the coming decade, the goal is to attract 5,000 new residents to Downtown and the adjacent historic neighborhoods with new loft buildings, brownstone row houses and renovations of historic residences. The following projects are recently completed or currently under construction:

  • Wall Street Lofts: Mixed use, urban lofts project with 18 units in the Riverfront Shops retail district. (Completed 2006.)
  • Beach Street Condos: Mixed use, urban condominium project with 12 units. Located on Beach Street, with riverfront views, in the Riverfront Shops retail district. Now the location of Zappi’s Italian Restaurant on the ground floor. (Completed 2008.)
  • William Square: Mixed use, urban brownstone project with 15 units in the Riverfront Shops retail district. Currently under construction.

Be A Part Of The Riverfront Shops’ Location

Downtown Daytona Beach is located on the Halifax River, five miles east of I-95 on West International Speedway Boulevard. (US-92) and just one mile from the World’s Most Famous Beach. West International Speedway Boulevard is the major arterial in Daytona Beach, from I-95 to the Beach, and has ADT of 20,000–25,000 vehicles.

Be A Part Of The Riverfront Shops’ Unique Mix Of Dining And Shopping

Downtown Daytona Beach is looking to attract a healthy mix of retail and restaurant uses to the Riverfront Shops of Daytona Beach to establish the retail district as a regional destination for local residents and area tourists. The Riverfront Shops is the destination with 15+ unique restaurants, featuring menus from Thai, Italian, Mexican, Pub grub, to American Bistro. Jewelers, gift shops, home décor, and antique stores call the Riverfront Shops their business home. The following investments have recently occurred:

  • Zappi’s Italian Garden Restaurant: A $1 million investment to open a 160 seat, full service restaurant with an additional 140 seats in the outdoor plaza. Includes a quick service pizzeria and deli (Zappi’s Pizzeria). (Opened Fall 2012.)
  • Tom Cook Jeweler: The only official Rolex dealer in the Halifax Region Trade Area, $300,000 interior renovation to maintain Rolex’s presence in Downtown Daytona Beach and add additional jewelry lines. (Completed Fall 2012)
  • Zen Bistro Restaurant: A $125,000 investment to expand the restaurant into a new location in Downtown.  (Completed Spring 2013.)
  • Rhokkoh’s Frozen Yogurt: A $65,000 renovation and improvements to a retail space for a self-serve yogurt shop; first shop in Daytona Beach. (Opened Fall 2011.)
  • Three Brothers Boards: A sporting goods store featuring hand-crafted, stand-up paddleboards; offer paddle tours from the adjacent Riverfront Park. (Opened Spring 2011.)
  • Scuttlebutts Pub Restaurant: A full-service, pub-style restaurant. (Opened Summer 2012.)
  • Tia Cori’s Tacos: A family operated Mexican restaurant that opened in Fall 2010 and later expanded into an adjacent storefront for additional seating.
  • Sweet Marlays’ Coffee: A family operated Coffee House. (Opened Fall 2010.)
  • A Bridal Boutique for the Girls: A full service bridal boutique that opened in Summer 2012 with a complete renovation of the retail space.
  • Additional new retail shops to Riverfront Shops include: The Curiosity Shop (opened Spring 2013), Aberrant Art Gallery (opened Winter 2013), and Daytona Books & Metaphysics (opened Winter 2011).

Join the Dazzle! Additional retail opportunities are available. The Riverfront Shops is looking for the following types of businesses to complement the existing mix:

  • Full Service Restaurants
  • Destination and Theme Restaurants: Two corner locations at the intersection of Magnolia Avenue and Beach Street are ideal for large destination, themed restaurants. Locations provide opportunities for outdoor dining along Beach Street and Magnolia Avenue.
  • Apparel, Shoes, & Accessories: Primary focus on women’s apparel and shoes to complement existing jewelry and clothing shops. Downtown can also support additional unisex apparel.
  • Card / Gift Shops: To complement existing jewelry stores and gift shops.
  • Health and Beauty Stores
  • Sporting Good Stores: Opportunity to take advantage of the Riverfront Shops access to Halifax River through the adjacent Riverfront Park.