Florida’s Most Unique Waterfront Shopping, Dining & More

Downtown Daytona Beach’s Riverfront Shops of Daytona Beach boasts more than 60 shops, restaurants, attractions and services, plus our exceptional Farmers’ Market—all in a splendid waterfront setting. Head to the historic Beach Street retail area located between Bay Street and Orange Avenue to spend a delightful day enjoying new flavors, treasures, experiences and events. We have been surprising visitors and locals alike since 1870 and look forward to welcoming you this summer at the Riverfront Shops of Daytona Beach!

Unwrap Our Holiday Charm!

Enjoy our dazzling Downtown events this season 

The holiday season starts with the November 28, Riverfront Fridays with a Friday evening with holiday music and a free presentation of A Christmas Story.  Other Downtown events include a free holiday benefit concert by Daytona State College, and the Riverfront Festival of the Season and Christmas Boat Parade on Saturday, December 6.


Back for another year, crèche artist Bill Egan is placing his work at the Riverfront Shops of Daytona Beach! Look for the displays in merchant windows. Some of the displays are very intricate; others are whimsical. His crèche art has won national awards and been exhibited in art shows throughout the year.

Egan uses modern technology to create this ancient art. Foam, electric foam cutters, and inkjet printers are used to create buildings, city walls, rocks, and mountains. The retired Navy journalist traveled to more than 50 nations for his work, but spent off-duty time studying Christmas traditions, Christmas music, and Christmas art. His writings about Christmas have been published in books, newspapers and magazines around the globe and won him the Gold Medal of Honor of the Republic of Austria for his stories about the carol “Silent Night.”

His exhibition of crèche art, “Come to the Stable,” can be viewed daily during the holiday season at the Riverfront Shops of Daytona Beach.

Friday, December 26, Starts at 4PM

Start your weekend in Downtown with the Riverfront Fridays, featuring Cinematique Under the Stars. Have a blast with this rockin’ monthly event! Each Fourth Friday will feature a wide array of activities to enjoy.

Music in the Park 

Cinematique Movie Under the Stars (dusk) – This month’s movie is:Breakfast at Tiffany’s starring Audrey Hepburn (based on the book Breakfast at Tiffany’s by Truman Capote).

Dine & Shop at the Riverfront Shops - Stroll the street and visit our local merchants and unique restaurants with happy hour and dinner specials. Visit the Riverfront Shops booth for more information.

Check the Riverfront Fridays page for the detail schedule on the day of the event.