Florida’s Most Unique Waterfront Shopping, Dining & More

Downtown Daytona Beach’s Riverfront Shops of Daytona Beach boasts more than 60 shops, restaurants, attractions and services, plus our exceptional Farmers’ Market—all in a splendid waterfront setting. Head to the historic Beach Street retail area located between Bay Street and Orange Avenue to spend a delightful day enjoying new flavors, treasures, experiences and events. We have been surprising visitors and locals alike since 1870 and look forward to welcoming you this summer at the Riverfront Shops of Daytona Beach!

Small Business Saturday

Unwrap our Holiday Charm this Saturday with Local Small Businesses

Small Business

Unwrap Our Holiday Charm!

Enjoy our dazzling Downtown events this season 

The holiday season starts with the November 28, Riverfront Fridays with a Friday evening with holiday music and a free presentation of A Christmas Story.  Other Downtown events include a free holiday benefit concert by Daytona State College, and the Riverfront Festival of the Season and Christmas Boat Parade on Saturday, December 6.

Friday, November 28, Starts at 4PM

Start your weekend in Downtown with the Riverfront Fridays, featuring Cinematique Under the Stars. Have a blast with this rockin’ monthly event! Each Fourth Friday will feature a wide array of activities to enjoy.

Holiday Tree Lighting - Join the Downtown merchants as we officially light the Downtown Holiday Tree in Downtown Plaza at the corner of International Speedway Boulevard and Beach Street.

Live Holiday Music in the Park 

Cinematique Movie Under the Stars (dusk) – This month’s movie is November 28: A Christmas Story starring Peter Billingsley and Darren McGavin (based on the book In God We Trust, All Others Pay Cash by Jean Shepherd)

Dine & Shop at the Riverfront Shops - Stroll the street and visit our local merchants and unique restaurants with happy hour and dinner specials. Visit the Riverfront Shops booth for more information.

Check the Riverfront Fridays page for the detail schedule on the day of the event.

 Rock ‘N’ the Holidays Benefit Concert

Thursday, December 4, Starts at 11:30AM

Riverfront Park at Magnolia Ave. 

Join use for this amazing live event to benefit the Domestic Abuse Council of Volusia County.

  •  11AM – 1PM: Daytona State College Music Program Ensembles
  • 1:30-3PM: Special Blend
  • 3:30-5PM: Andrew Williams Band
  • 5:30-7PM: Psychedelic Monks
  • 7:30-9PM: The Bath Salt Zombies
  • With special appearance by Johnny Odis

Sponsored by the Daytona State College Music Industry Club, WROD FM104.7, The City of Daytona Beach, and Daytona Beach Downtown Development Authority.


Saturday, December 6, Starts at 4PM

City Island Park

Prime Christmas Boat Parade Viewing and Food Trucks!

• Music & Entertainment

• Pictures with Santa & Kids Crafts

• Sky Lantern Release

• PAL 5K “Light the Night Run”

Sponsored by Daytona Auto Mall, Daytona News Journal, City of Daytona Beach and Daytona Beach Downtown Development Authority.

Christmas Boat Parade

Saturday, December 6, Starts at 6:30PM

Halifax River (Starts at Seabreeze Bridge and Ends at Chart House) 

Presented by the Halifax River Yacht Club

Prime Viewing Locations:

  • Riverfront Festival of the Season at City Island
  • The Chart House Restaurant
  • Daytona Marina and Boat Works

For more information, please visit www.hryc.com.

Sponsored by Chart House, Atlass Insurance, CompuSys, Daytona Marina & Boat Works, Lighthouse Boatyard, Daytona Beach Parasail, Ponce Inlet Watersports, and Water Taxi Express.


Back for another year, crèche artist Bill Egan is placing his work at the Riverfront Shops of Daytona Beach! Look for the displays in merchant windows. Some of the displays are very intricate; others are whimsical. His crèche art has won national awards and been exhibited in art shows throughout the year.

Egan uses modern technology to create this ancient art. Foam, electric foam cutters, and inkjet printers are used to create buildings, city walls, rocks, and mountains. The retired Navy journalist traveled to more than 50 nations for his work, but spent off-duty time studying Christmas traditions, Christmas music, and Christmas art. His writings about Christmas have been published in books, newspapers and magazines around the globe and won him the Gold Medal of Honor of the Republic of Austria for his stories about the carol “Silent Night.”

His exhibition of crèche art, “Come to the Stable,” can be viewed daily during the holiday season at the Riverfront Shops of Daytona Beach.