Florida’s Most Unique Waterfront Shopping, Dining & More


Downtown Daytona Beach’s Riverfront Shops of Daytona Beach boasts more than 60 shops, restaurants, attractions and services, plus our exceptional Farmers’ Market—all in a splendid waterfront setting. Head to the historic Beach Street retail area located between Bay Street and Orange Avenue to spend a delightful day enjoying new flavors, treasures, experiences and events. We have been surprising visitors and locals alike since 1870.




Wednesday, October 19th, 2016, 7:30PM-10:00PM

FREE Outdoor Concert

FREE Outdoor Music Event! Join us this Wednesday, Oct. 19, at 7:30 p.m., for the midterm performance of Daytona State’s Music Production Technology students in front of the college’s News-Journal Center, 221 N. Beach Street, Daytona Beach.

The show will involve more than 150 students from seven ensembles or bands, Sound Reinforcement classes and Live Recording classes. The students will perform as well as provide all the staging and technical support.

Each band has six to 10 members. They will perform songs they have chosen and rehearsed since the beginning of the semester in August. A few examples are: “Misunderstanding” by Genesis; “The Lazy Song” by Bruno Mars; “Billie Jean” by Michael Jackson; “Seven Nation Army” by The White Stripes; “Feelin’ Alright” by Joe Cocker; and “Midnight Rider” by The Allman Brothers Band.

Enjoy the free show!



Friday, October 21st,2016, 5PM-9PM (Rescheduled Date)

Downtown Daytona Nights

Come out to Daytona Beach’s biggest Happy Hour block party as Downtown Daytona Nights begins on October 7th with a special Boo Bash Halloween theme!

The FREE fun lasts from 5pm to 9pm on the 100 Block of N. Beach Street featuring live music, great food, arts and crafts vendors, sponsor displays, kids “decorate your own candy bag” station, trick or treating for the kids, and plenty of giveaways all along the block as well as a Hot Rod Car display!

Plus, VIP motorcycle parking on the street with a bike show hosted by Indian Motorcycles. Parking is plentiful in the beautiful downtown district behind stores and along the streets. So gather your friends, family, and co-workers and head to Beach St. for Downtown Daytona Nights!




Friday, October 21st – Saturday, October 23rd, 9AM-5PM

9th Annual Daytona Beach Dream Cruise Car Show

The Riverfront Shops of Daytona Beach are pleased to once again host the 9th Annual Daytona Beach Dream Cruise Car Show on Friday, October 21 and Saturday, October 22, 2016 in beautiful Riverfront Park. This event produced by Perform, Inc. (Rick D’Louhy) is one of the biggest collector shows in Florida each year, and includes a big Sunday gathering adjacent to the Halifax Harbor Marina Park at Marina View.

The 9th Annual Daytona Beach Dream Cruise Car Show will give attendees the opportunity to enjoy a classic celebration of collector automobiles and trucks of all years, makes and models, modified and stock, decorating Riverfront Park along historic Beach Street. The Daytona Beach Dream Cruise will run from 9am to 5pm both Friday and Saturday and will be open and free to the public and Dream Cruise Car Show participants. All checked in Dream Cruise Car Show participants will receive a FREE keepsake photo of their car against the backdrop of the Halifax River. Entertainment, beer, wine and food will be available while attendees stroll through the display of muscle cars, classic, and vintage cars. For more information on the 9th Annual Daytona Beach Dream Cruise Car Show including a description of Sunday’s gathering adjacent to the Halifax Harbor Marina Park at Marina View, please visit: www.DaytonaBeachDreamCruise.com or www.DowntownDaytonaEvents.com.

Proceeds from the event go to support animals in need through Sophie’s Circle.

The Daytona Beach Dream Cruise is proudly sponsored by Daytona International Auto Mall, NAPA (Triple Crown Auto Parts), City of Daytona Beach, Daytona Beach Downtown Development Authority, and National Parts Depot.

Historic Downtown Daytona Beach is a destination in itself, with several blocks of restaurants and shops all facing a beautiful waterfront park.


Saturday, October 29th, 7AM-12PM

Making Strides Against Breast Cancer

Making Strides Against Breast Cancer is a celebration of survivorship – an occasion to express hope and our shared determination to make this breast cancer’s last century.

We believe that everyone with breast cancer should have support.

That’s why the American Cancer Society is so determined to be here for the survivors, the patients, the caregivers, and the millions saved through early detection.

Help raise funds for groundbreaking breast cancer research, life-saving education, and critical patient services by walking in the American Cancer Society Making Strides Against Breast Cancer of Making Strides of Volusia – Flagler.

Get ready to join more than one million volunteers nationwide. When you sign up, fundraise, and participate in one of our noncompetitive, three- to five-mile walks, you will be there to support every person affected by breast cancer.

We walk to make sure that anyone touched by this disease has a hand to hold. So give us yours by taking the first steps in supporting this year’s Making Strides Against Breast Cancer event.

You can start a team, or keep your team going. And keep raising awareness and donations.

Begin today! The sooner we start, the farther we’ll go.

Join us now.



Saturday, November 5th, 9AM-5PM – Sunday, November 6th, 10AM-4PM

The 54th Annual Halifax Art Festival

The Halifax Art Festival is a “Heritage” event for the City of Daytona. 

After 53 successful years, the Festival has risen in attendance and notoriety to become one of the most prestigious festivals in the Central Florida area.  As the second oldest continual Festival in Florida, the Halifax Art Festival is known for its elegance of venue and variety of affordable art.

It’s staged on historic Beach Street between Orange Avenue and Bay Street and free to the public.  The city closes Beach Street to accommodate the over 30,000 people who come to shop the 230 plus artists, artisans, craftsmen, and venders.  

The Festival, also, offers something for the younger artists.  The Student Art Exhibit and Competition awards $4,000 in prize money from the Wessel Foundation to winning students K-12.  Little Van Gogh is designed to offer the small artists the opportunity to paint their own masterpieces for free.  This feature is well received by parents and grandparents!

The Halifax Art Festival offers a paradigm shift for the people of Daytona Beach to embrace the arts and art community.  The Festival introduces families and ‘snow birds’ to the vibrant downtown area with its many shops and locally run restaurantsPeople come from all over Florida to attend as well as out-of-state visitors.

Over 75 volunteers comprised of Guild member as well as friends who spend over 4,000 hours over the course of the year to support the event.  1,800 of those hours are spent on the Festival weekend. In 2015, the Halifax Art Festival raised over $35,000 for the Museum of Arts & Sciences, its Charles and Linda Williams Children’s Museum and the Cici and Hyatt Brown Museum of Art.

For more information  www.HalifaxArtFestival.org or email: HalifaxArtFestival@gmail.com. 



Unwrap Our Holiday Charm
November 18th, 2016-January 1st, 2017

The Daytona Beach Downtown Development Authority is proud to present a full schedule of Holiday festivities to celebrate the season. Come join us in beautiful Historic Downtown Daytona Beach and celebrate your holiday season.  Bring the entire family to watch weekly holiday performances, shop local merchants, as well as a large variety of vendors at the Holiday Riverfront Market, and dine at our various cuisines offered at our local restaurants. Children can enjoy a FREE Kids Zone featuring games, crafts, Santa,  trackless train rides, and pet adoptions.

Festive Events

Holiday Season Kick-Off
Friday, November 18th, 5PM  

Downtown welcomes the Holiday Season with music, the holiday tree lighting, and seasonal opening of the Storybook Park & Creche Art Exhibits.

Small Business Saturday
Saturday, November 26th, All Day

This shopping day is promoted by American Express to encourage holiday shoppers to patronize local businesses.

Riverfront Festival of the Season
Saturday, December 10th, 4PM

This event includes music and entertainment, pictures with Santa, kids crafts, a scenic sky lantern release, food trucks, and prime Christmas Boat Parade viewing.

Weekly Activities

Riverfront Market
Saturdays, November 19th-December 17th, 2PM-7PM

Every Saturday during the season, visitors enjoy open-air gift shopping and holiday performances. Artists and vendors will show their wares, including pottery, glass, home décor, jewelry, holiday items, crafts, original art, and more.

Holiday Performances
Saturdays, November 19th, December 17th, 2PM-5PM

The Volusia County Cultural Alliance (VCCA) is proud to sponsor the live performance stage at Storybook Park. Each week, local theater, dance, and musical groups are invited to present 20-30 minute samples of their Christmas program live on stage in Riverfront Park.

Veterans Memorial Bridge

Veterans Memorial Bridge

Beginning Monday June 6th, the Orange Avenue bridge, will be closed for a 32-month project to replace the existing drawbridge. The closure will enable Volusia County to begin construction of the new Tom Staed Veterans Memorial Bridge. The new high-level, multi-arch concrete bridge will replace the existing drawbridge, which is more than 60 years old.

Motorists headed to and from the beachside should use the International Speedway Boulevard (U.S. 92) Bridge. A well-signed detour will remain in place until the new bridge opens. The Daytona Beach Chamber of Commerce/Convention & Visitors Bureau building, Daytona Beach Downtown Farmers’ Market, Jackie Robinson Stadium, Volusia County Courthouse Annex, Daytona Beach Regional Library, and City Island (Daytona Beach) will remain open and accessible throughout the project..

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